The value of creating a strong corporate culture

Valletta Group

Corporate culture is the personality of a company. It is a reflection of what your organisation stands for, and as the voice of your business, your employees are key to ensuring that it succeeds. To assist you in defining the environment in which employees work, in this blog, Valletta Group highlights the value of creating a strong company culture that thrives.

Company culture is important to employees because workers are more likely to enjoy their time in the workplace when they fit in with the company culture.

Employees tend to enjoy work when their needs and values are consistent with those in the workplace. They tend to develop better relationships with coworkers and are even more productive. On the other hand, if you work for a company where you don’t fit in with the culture, you are likely to take far less pleasure from your work. Company culture is important to employers too because workers who fit in with the company culture are likely, not only to be happier, but also more productive. When an employee fits in with the culture, they are also likely to want to work for that company for longer. Thus, employers can improve productivity and employee retention through a strong office culture.

When job searching, it is important to look for jobs where you would fit in with the company culture. However, it is not always easy to understand a company’s culture. For this reason, companies should clearly define their culture.

Retain great staff with a healthy corporate culture

While a healthy paycheck is certainly of interest to many of us, the most successful employers have come to understand that pay alone does not attract or retain a company’s most desirable and talented employees. There is now greater employee emphasis on whether the organisation aligns with their personal values and purpose, with a positive work environment and culture.

In this climate, having a strong company culture is not just a perk. It is integral to the success and continuity of your business. A strong company culture attracts top talent and most importantly, retains that talent for years to come.

There are strategies to build a strong company culture. Start by defining your company values, beliefs, purpose, mission, and standards. Then communicate these through your spoken words, written words, and actions – over and over again. Leaders need to lead by example in order for employees to follow suit. It all starts from the top.

Employee stress at work or home affects your business. Impacts range from over-reacting to everyday challenges through to lack of sleep or low energy preventing them from performing at the top of their game.

You cannot assume that your employees are robots and able to turn off their emotions and solely focus on the task at hand. It is thus worthwhile to invest in their well-being. Implement a wellness program that motivates and engages employees to thrive in all areas of their life.

The takeaway

Before you go out and start researching corporate wellness programs, re-evaluate whether you are doing the basics. The bottom line is that when your employees are happy, they will thrive and as a result, so will your company.